Guilherme Gomes ChagasThe Challenge has its name: Change— Week #12 ReviewAfter 12 weeks and a few hours of content, it’s completely safe to say: CXL’s Conversion Optimization course delivers much more than the…Aug 10, 2021Aug 10, 2021
Guilherme Gomes ChagasDefining Strategies — Week #11 ReviewConsidering the various specifics within conversion-oriented optimization strategies, how can we choose the ones that help each of the…Aug 3, 2021Aug 3, 2021
Guilherme Gomes ChagasTesting Strategies — Week #10 ReviewUsually, we want to start studying this subject. How to test more? How to perform more efficient tests? What results can we expect from…Jul 27, 2021Jul 27, 2021
Guilherme Gomes ChagasHow to Better Understand our Users — Week #9 ReviewIt may seem like just another ready-made sentence, but knowing the user is critical. For this, researching who this user is must be one…Jul 19, 2021Jul 19, 2021
Guilherme Gomes ChagasCollecting Data with GTM — Week #8 ReviewWhen we think about Conversion Optimization, most studies direct us towards analysis and the use of some tools. In this Weekly Review…Jul 12, 2021Jul 12, 2021
Guilherme Gomes ChagasResearch is Optimization — Week #7 ReviewStarting this week, the focus of the course in general shifts from explaining the fundamentals surrounding Conversion Optimization to more…Jul 8, 2021Jul 8, 2021
Guilherme Gomes ChagasBehind Analytics, Numbers (behind numbers, people)— Week #6 ReviewOf course, when we talk about Conversion Optimization lessons we are talking about improving something.Jun 30, 2021Jun 30, 2021
Guilherme Gomes ChagasThings are getting emotional — Week #5 ReviewDespite all the numbers, graphs, and analysis in the conversion optimization process, when we talk about humans, we’re talking about…Jun 21, 2021Jun 21, 2021
Guilherme Gomes ChagasTo Change the Numbers, Change the Way Your Audience Sees your Website— Week #4 ReviewAfter the first month of adapting to online studies at different times than usual, I will do the same review as I have already been doing…Jun 14, 2021Jun 14, 2021
Guilherme Gomes ChagasCopywriting Framework — Week #3 ReviewIn one of the first conversations I had about the CRO world, I asked my manager the best way to start studying this subject. Immediately…Jun 7, 2021Jun 7, 2021
