Guilherme Gomes ChagasThe Challenge has its name: Change— Week #12 ReviewAfter 12 weeks and a few hours of content, it’s completely safe to say: CXL’s Conversion Optimization course delivers much more than the…5 min read·Aug 10, 2021----
Guilherme Gomes ChagasDefining Strategies — Week #11 ReviewConsidering the various specifics within conversion-oriented optimization strategies, how can we choose the ones that help each of the…5 min read·Aug 3, 2021----
Guilherme Gomes ChagasTesting Strategies — Week #10 ReviewUsually, we want to start studying this subject. How to test more? How to perform more efficient tests? What results can we expect from…5 min read·Jul 27, 2021----
Guilherme Gomes ChagasHow to Better Understand our Users — Week #9 ReviewIt may seem like just another ready-made sentence, but knowing the user is critical. For this, researching who this user is must be one…6 min read·Jul 19, 2021----
Guilherme Gomes ChagasCollecting Data with GTM — Week #8 ReviewWhen we think about Conversion Optimization, most studies direct us towards analysis and the use of some tools. In this Weekly Review…4 min read·Jul 12, 2021----
Guilherme Gomes ChagasResearch is Optimization — Week #7 ReviewStarting this week, the focus of the course in general shifts from explaining the fundamentals surrounding Conversion Optimization to more…5 min read·Jul 8, 2021----
Guilherme Gomes ChagasBehind Analytics, Numbers (behind numbers, people)— Week #6 ReviewOf course, when we talk about Conversion Optimization lessons we are talking about improving something.5 min read·Jun 30, 2021----
Guilherme Gomes ChagasThings are getting emotional — Week #5 ReviewDespite all the numbers, graphs, and analysis in the conversion optimization process, when we talk about humans, we’re talking about…5 min read·Jun 21, 2021----
Guilherme Gomes ChagasTo Change the Numbers, Change the Way Your Audience Sees your Website— Week #4 ReviewAfter the first month of adapting to online studies at different times than usual, I will do the same review as I have already been doing…4 min read·Jun 14, 2021----
Guilherme Gomes ChagasCopywriting Framework — Week #3 ReviewIn one of the first conversations I had about the CRO world, I asked my manager the best way to start studying this subject. Immediately…5 min read·Jun 7, 2021----